Hi.I’m Merve.

I design digital experiences that connect — users, products, and business goals.

With over 5 years of experience in UX, product strategy and digital growth, I help businesses turn complex journeys into clear, measurable success.

Whether it's fixing a journey that doesn't convert or uncovering what users truly need, I bring strategy, insight, and curiosity to every step.

What I Do

UX Research & Strategy

Uncovering users needs (and why), mapping journeys, and identifying real experience gaps that block growth.

Product Thinking

Spotting opportunities, questioning assumptions, and shaping what deserves to be built — or retired.

Digital Growth

Bringing CRO, SEO, ads, and content together to boost traffic, improve conversion, and grow smarter — not louder.

Online–Offline Experience Integration

Crafting journeys that connect every digital and real-world touchpoint into one cohesive, brand-led experience.

Customer Insight & Market Fit

Figuring out what resonates, what’s missing, and where to pivot — using data, behavior patterns, and real conversations.

Where I’ve Made Impact

Led research strategy to uncover user insights, turned insights into clear backlog strategies that led to high-impact feature launches.

Built and launched MVPs from 0 to 1 — shaping product direction from first insight to launch

Ran experiments and A/B tests to optimise flows like onboarding, checkout, and rewards.

Delivered end-to-end UX across high-traffic markets at Betfair — Brazil, Italy, and Spain.

Defined UX and CRO strategy for site-wide improvements with measurable outcomes.

Led full digital transformation at Fridges World — connecting UX, SEO, ads, and analytics.

Top Skills

User Experience (UX)

Digital Product Strategy

Data-Driven Growth

Customer Journey Optimization

Education, Licenses & certifications

IDEO

Service Design Diploma

2025

Brain Station

Product Management Diploma

2023

Flatiron School

UX Diploma

2020

London London Metropolitan University

BA in Business Management & Marketing

Sep 2017 - Jul 2020

Contact Me

*

Contact Me *

Phone
+44 07538 217 388

Email
contact@mervedesign.com

Hours
Monday–Friday
10am–6pm