Hi.I’m Merve.

I’m a Digital Strategy & Growth Consultant with 5+ years of experience helping brands turn digital journeys into business results.

Blending UX, product thinking, and data-led strategy, I design experiences that don’t just look good — they convert, scale, and perform.

From Shopify optimisation and CRO to SEO, paid ads, and customer journey design, I help e-commerce and product-led businesses grow smarter, not louder.

Highlights of my experience

End to end UX & Product Design

Leading the full product design lifecycle, from user research and journey mapping to prototyping and implementation, ensuring seamless, high-impact experiences.

Leadership & Design Operations

Establishing UX research and design functions from the ground up, improving workflows, creating research repositories, and mentoring designers to scale impact.

UX Research & Customer Insights

Leading usability testing, interviews, surveys, heuristic evaluations, and competitor analysis to uncover user pain points, validate hypotheses, and drive data-informed design decisions.

Extract actionable insights, shaping product and customer experience (CX) strategies.

Product & UX Strategy

Leveraging behavioral data, user insights, and business objectives to define roadmaps, prioritize features, and drive meaningful product innovation.

Cross-Functional Collaboration

Partnering with product, engineering, analytics, and commercial teams to align user insights with business goals, ensuring data-driven, user-centered solutions.

UX & Research

  • UX Research & Strategy

  • User-Centered Design

  • User Flows

  • Information Architecture

  • Research Synthesis & Data Analysis

  • Journey Mapping & Customer Insights

  • Customer Journey Optimization

  • Wireframing & Prototyping

Skills

Product & Business

  • Product Strategy

  • Product Roadmaps & Feature Prioritisation

  • Stakeholder Management

  • Business Strategy Alignment

  • Product-Market Fit Validation

  • Data-Driven Decision Making & Analytics Integration

Leadership & Operations

  • Scaling Design Operations (DesignOps)

  • Establishing UX Research and Design Functions

  • Mentoring & Coaching Designers

Education, Licenses & certifications

IDEO

Service Design Diploma

2025

Brain Station

Product Management Diploma

2023

Flatiron School

UX Diploma

2020

London London Metropolitan University

BA in Business Management & Marketing

Sep 2017 - Jul 2020

Contact Me

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Contact Me *

Phone
+44 07538 217 388

Email
contact@mervedesign.com

Hours
Monday–Friday
10am–6pm