Hi.I’m Merve.
I design digital experiences that connect — users, products, and business goals.
With over 5 years of experience in UX, product strategy and digital growth, I help businesses turn complex journeys into clear, measurable success.
Whether it's fixing a journey that doesn't convert or uncovering what users truly need, I bring strategy, insight, and curiosity to every step.
What I Do
UX Research & Strategy
Uncovering users needs (and why), mapping journeys, and identifying real experience gaps that block growth.
Product Thinking
Spotting opportunities, questioning assumptions, and shaping what deserves to be built — or retired.
Digital Growth
Bringing CRO, SEO, ads, and content together to boost traffic, improve conversion, and grow smarter — not louder.
Online–Offline Experience Integration
Crafting journeys that connect every digital and real-world touchpoint into one cohesive, brand-led experience.
Customer Insight & Market Fit
Figuring out what resonates, what’s missing, and where to pivot — using data, behavior patterns, and real conversations.
Where I’ve Made Impact
Led research strategy to uncover user insights, turned insights into clear backlog strategies that led to high-impact feature launches.
Built and launched MVPs from 0 to 1 — shaping product direction from first insight to launch
Ran experiments and A/B tests to optimise flows like onboarding, checkout, and rewards.
Delivered end-to-end UX across high-traffic markets at Betfair — Brazil, Italy, and Spain.
Defined UX and CRO strategy for site-wide improvements with measurable outcomes.
Led full digital transformation at Fridges World — connecting UX, SEO, ads, and analytics.
Top Skills
User Experience (UX)
Digital Product Strategy
Data-Driven Growth
Customer Journey Optimization
Education, Licenses & certifications
IDEO
Service Design Diploma
2025
Brain Station
Product Management Diploma
2023
Flatiron School
UX Diploma
2020
London London Metropolitan University
BA in Business Management & Marketing
Sep 2017 - Jul 2020
Contact Me
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Contact Me *
Phone
+44 07538 217 388
Email
contact@mervedesign.com
Hours
Monday–Friday
10am–6pm